AI for Product Discovery & Strategy

Beyond Generic "AI for PMs" Courses

The market is filled with surface-level introductions to AI for product managers. This course goes deeper. We address the strategic application of AI across the entire discovery process — from market analysis and customer research to vision development and roadmap planning. You will learn to turn data into direction and ideas into action, not just prompt a chatbot.

What You'll Learn

Upon successful completion, you will be able to:

• Incorporate AI into strategic product planning and decision-making
• Leverage AI to develop product vision aligned with business objectives
• Utilize AI for market analysis, target audience identification, and competitor research
• Use AI data analysis and prediction to inform strategic choices and long-term planning
• Apply AI for brainstorming, idea generation, and scenario modeling
• Analyze customer behavior and market trends using AI tools
• Leverage AI to support research, analysis, and reporting

Course Modules

Module 1: AI for Product Strategy

• Utilizing GenAI to understand and analyze your target audience
• AI for market research and competitive landscape analysis
• Leveraging AI to develop a product vision aligned with business objectives
• Incorporating AI into strategic product planning and decision-making

Module 2: AI-Powered Product Planning

• Generate and refine ideas: brainstorming and scenario modeling
• Supercharge data analysis: inform strategic choices and long-term planning
• Make predictions and analyze trends: uncover hidden patterns and potential roadblocks

Module 3: Customer Insights with AI

• Turn data chaos into actionable insights: GenAI data cleaning
• AI for customer interviews: interview and sentiment analysis
• Reveal customer behavior patterns with GenAI

What You'll Walk Away With

• Ready-to-use prompts for market research, customer analysis, and strategic planning
• Templates for AI-assisted discovery workflows
• Tactics for integrating AI into everyday product decision-making
• A framework for continuous AI-supported discovery

Who This Course Is For

• Product Managers, Product Owners, and Product Strategists seeking to enhance discovery with AI
• Scrum teams and product teams building solutions for customers
• UX Researchers and Designers aiming to extract insights faster
• Business Analysts and Leaders driving data-informed decisions
• Scrum Masters and Team Leads helping teams make smarter, faster choices
• Anyone curious about integrating AI into modern product development

No prior AI experience is required. The course is designed for practical application at the strategy and discovery level.

What This Course Does Not Cover

This is a foundation-level microcredential. It does not cover:

• AI product engineering and system architecture
• Agent-based discovery automation
• Retrieval-Augmented Generation (RAG) for product knowledge systems
• Enterprise AI governance and deployment

For advanced AI capability in product strategy and engineering, see our Advanced and Engineering Layer programs.